They've tried so hard to get this guy over throughout the last nearly year or so and they've failed at every turn. They tried giving him a scrappy underdog gimmick getting his arse kicked by Lashley, Rollins and Theory every single week and nobody cared, they're having him be an overly sarcastic and smiling heel feuding with Dolph Ziggler, again nobody cares. Dude's either getting wins against other talent nobody cares about, or getting squashed by guys who surprise surprise, nobody cares about.
He just doesn't have what it takes to make a genuine impact in WWE, he doesn't fit the mold of a WWE wrestler, and that's ok, he's one of those wrestlers who would genuinely be better off touring the Indies or going to AEW, he's had enough chances to get over with the audience and it hasn't worked. It doesn't help he doesn't have any distinguishable gimmick or any semblance of promo skills or personality.
He just doesn't have what it takes to make a genuine impact in WWE, he doesn't fit the mold of a WWE wrestler, and that's ok, he's one of those wrestlers who would genuinely be better off touring the Indies or going to AEW, he's had enough chances to get over with the audience and it hasn't worked. It doesn't help he doesn't have any distinguishable gimmick or any semblance of promo skills or personality.