The things you have to consider are the profits from moving to Smackdown to SyFy, broadcasting rights for the extra shows put out last year such as NXT/Superstars and the fact that most main eventers haven't negotiated for a new contract this year.

Relying on the youth movement means lower initial wages for the new guys. Also the "Special Attraction" at WM wasn't a high end celebrity, it was Bret Hart who wouldn't have demanded as much money as say, Floyd Mayweather.

 

I agree with this. Also, PPV were more money this year than any other year. So if the PPVs did decline (which they have been for years), the fact people paid more money evens out whatever they lost.

 

Good to hear. Hopefully 2011 is similarly successful.

 

Awesome. No incentive whatsoever to improve their product, always a good thing.

 

It has a lot to do with Mattel too.

PG is staying children.

 

PG is staying children.

Hallelujah!

Very pleasing and encouraging news! I hope this shuts up all the Attitude era clit rubbers who go "ZOMG PG SUCKZ WANT MORE BLOOD SEX N FILTH LOLLLZ~!"

TBH I think PG WWE should at least give us blood in No DQ matches such as cage, hell in a cell, ladder,extreme rules etc.

Also the word ass once in a while won't kill will it? The corny lines Cena delivers in place of "I'm gonna kick your ass" are just fpalm worthy.

Somebody bleeding in the main event at least ONCE every 2 or 3 months won't harm anyone, right?

 

This is good for them but it proves the point that WWE basically sells itself like the circus or any of the other major sports
I mean they don't have to come up with but so much because the product is a part of basically human culture

 

But.....but......Pg sucks.......

 

I am going on the record in saying that unless WWE loses a ton of money the current product under the "family friendly" banner will last for at least the next 5-10 years hell unless Vince has no other choice it won't shock me if it never changed.

 

2nd most profitable or highest in terms of revenue?
I'm sure i've head 100 times that 2000 was the best in terms of profit as opposed to 2007 (which was the most revenue).

 

It probably was percentage-wise, but they have constantly expanded since then, the overall numbers are bound to be a lot higher now.

 

That's disappointing, Vince will not want to improve his lackluster product if he's scoring high profits.

 

I'm shocked, 2010 also had really low buys for PPV's i guess it doesn't even phase them

 

PG makez mad dough yo.

 

Very pleasing and encouraging news! I hope this shuts up all the Attitude era clit rubbers who go "ZOMG PG SUCKZ WANT MORE BLOOD SEX N FILTH LOLLLZ~!"

 

Why? You think I care about how much money Vince makes? I don't give two shits about that.

All I care is enjoying the product and I enjoyed it more back then than right now.

 

Makes you sick doesn't?

Stay Frosty

 

So there's no need to make improvements on your product then no?

Well done WWE though.

 

Its only going to get better next year

 

TNA! TNA! TNA!

Oh wait...most profitable? Never mind. LAWLS.

 

yay for the PG era!

 

Well it looks we'll be stuck with this era until vince milks it all.

 

They've been desperate far too much and are really a passing fad. There are MUCH more to those numbers than what's presented in that little clipping. They can't even sell out houseshows or Raws.

 

Like I said WWE can stay in this direction for good they have no reason to ever really move away from it, because the only way they would is if they lost money like they did in the mid 1990's which I don't think is ever going to happen. It is getting to the point were you will have to accept what WWE puts out there today or just stop watching.

 

It may have been their second most profitable year but their Q4 net income is down 28% from last years. 2010's revenue was $477.7 million compared to last years $475.2 million so not a huge step up. Net income for 2010 was $53.5 million compared to 2009's $50.3 million. So as of right now PG is very profitable for the company, there is no need for change.

The Q4 report is very interesting. Personally this is when I was disillusioned with WWE as creatively it felt fairly stagnant compared to the same tome last year which I felt was very good from a creative point.

 

So much for all the BS the Attitude Era people have been saying about the WWE being in peril.

 

it was bullshit. WWE can do whatever the fuck they want and you kind of have to accept it at this point.

 

I'm more irritated about the film division making profit than the WWE product itself doing so. WWE intentionally puts out movies with no intention whatsoever of ever taking any pride in what it takes to create a film that at the very least is minimally acceptable.

Then again, their movies do make for cheap unintentional laughs and easy Razzie nominations.

 

What is keeping them so profitable is moving into Asia and Latin America, in addition to the licesing deal with Mattel. And really cutting back on costs in ever department, and raising the price of most products. PG is a huge success financially and a necessity to succeed in many Asian territories.

Everything else is down again:
- Magazine, DVD and video game sales
- PPV buyrates are really low in the US
- Live event attendance and merchandise sales
- The website and WWEShop

 

a large majority of it comes from their merch sales. Bitch about PG all you want the Merch is selling hot and fast to them kids. Mattel is a major sponsor and them figures sell in huge numbers. PPV buys dont contribute much these days but the cost of one PPV x the 100,000 buys on average they get for a PPV gets a few million in and they do one every 3 weeks so they make a couple million off of PPV still.

 

Awesome, so basically this means they have no incentive at all, to do anything about the shoddy product.

Fantastic.