The PC version was made exclusive to the Epic store which pissed people off. I'm not a PC guy but apparently that was a major fuck you to the fans.
Randy Pitchford is a total scumbag.
Then more recently they successfully killed a YouTuber's career. His name was SupMatto and he was a HUGE fan. He had been making Borderlands videos for years. Well, as a "part time journalist" he reported on leaks and they crucified him and killed his career and spirit. So much so that his wife and family were worried about him. They even sent goons to his house to question him about what he does and who he was. He went to police about it afterward.
It's just a whole lot of bad to terrible press right now and it actually carries weight right now. Do I expect this to be a Battlefront 2 situation with billions of dollars lost? No. But I do see it being something that could have been bigger had 2K not have mishandled so many things leading up to release.
That's the thread from a month ago. Notice how it didn't get any traffic. I do believe that when the game comes out people will suddenly forget all these things and people will play and be happy. But like I said, it could have been bigger.