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· Banned
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The problem is this. WWE relies heavily on a team of writers with conflicting ideas, thus never having a clear vision for the product. They constantly have to re write the RAW script which is a clear indication that they have no confidence in whatever direction they're headed. Right now, they're throwing spaghetti at the wall and hoping for something to stick, all the while trying to remain image conscious.

They've relied heavily on the marketing power of their old stars such as the Rock and Lesnar to come in and bring awareness to their stale product. The consequences of pitting the Rock against John Cena was that it dwarfed their top star in comparison, to the point where they were forced into booking him as a complete loser. Now, the creative direction seems to be all about rebuilding Cena's cred, which comes at the expence of everyone else on the roster. They're slowly trying to build other guys towards main event level, but they're prudent not to give these guys too much exposure in fear of overshadowing whatever Cena is doing. In turn, the storylines suffer and they don't sustain the interest of the viewer.

The WWE needs a new company model, and a clear direction cultivated through fresh ideas. Once business picks up on that front, everything will fall into place. You can have all the talent in the world, but if you're going through the motions every single week, not a single soul will stick out.
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