They almost got Rock vs Cena perfect. It was only in the 3 weeks before Wrestlemania did everything get pushed down our throats, stuff that they could have easily skipped. It was almost perfect including have the Rock as a tag team partner at Survivor Series, I thought that added alot without any words spoken. Cena knew he was amazing in the ring and even as his enemy, still needed him.
But yeah you are 100% right. Can't think of the last time a "fued" was built correctly. The entire Kane, Punk and Bryan thing seems thrown together in 2 weeks. Kane is just so irrelevant its amazing how anyone could think its good in the Creative office.