I said it before and I'll say it again. WWE can't slow build anything anymore. Anytime they're not hotshotting their build is terrible. Just look at Summer of Punk. They caught lightning in a bottle. It did a pretty guy buyrate increase for a B-Show although nothing mindblowing, but shortly after they fucked it up. I believe that was a 3 week build, out of nowhere after Punk's like 15 month PPV losing streak prior to his win over Mysterio. Had they had more time they would've fucked it up BEFORE MITB, much like they fucked it up by SummerSlam by having Punk doing duelling poses and being a smiling babyface like a week after his return.
They fuck it up more as each week goes on past like 2 weeks. That's why pretty much all of the WrestleMania feuds climaxed way before the go home show. They just can't do even a 4 week build anymore, much less a 4 month build. I think part of the blame goes on the writing staff, but the majority has to be put on Vince. He's become notorious for being bi-polar which is likely what leads to these awful last minute changes and no long term vision. It's pretty impossible to build something when you're booking from week to week instead of booking backwards from the PPV or whatever your goal is.
They fuck it up more as each week goes on past like 2 weeks. That's why pretty much all of the WrestleMania feuds climaxed way before the go home show. They just can't do even a 4 week build anymore, much less a 4 month build. I think part of the blame goes on the writing staff, but the majority has to be put on Vince. He's become notorious for being bi-polar which is likely what leads to these awful last minute changes and no long term vision. It's pretty impossible to build something when you're booking from week to week instead of booking backwards from the PPV or whatever your goal is.
