Think about this, MOST (there are a few exceptions) stars in the business have succeed not on their wrestling skills but their Mic work. Such as The Rock, Austin, Hogan (the three biggest names I think WWE has to offer. The Miz is champion, not Morrison. Michael Cole draws more heat talking than a heel does by cheating in the ring.
I mean the attitude era wasn't defined by great wrestling ability, it was pretty much all promo and mic work. The John Morrisons and the Shelton Benjamins will never beat stars like The Miz and The Rock in drawing power. In ring abilities don't draw nearly as much as promo work. Evan Bourne is probably better in ring than Rey Mysterio but Mysterio has a more mysterious personality and hence he wins.
I mean promo time is wayyyy longer than match time on raw nowadays. It's cause promos rule, and the match is just a afterthought.