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The Fastest of the Fastest of Jamaican Sprinters
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Putting their signature money-making event on broadcast TV would be a grave mistake.

The goal of special events on network TV is to draw new viewers to existing properties. That's been true ever since the days of Saturday Night's Main Event; expose new audiences to the product and hope that some of them follow you to your regular cable and PPV properties and become paying customers.

Wrestling isn't making new fans; all the metrics, not just TV ratings, prove that. Giving away the biggest show of the year will NOT help in that regard.
 
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