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While I'm sure all of us would be delighted with a Cena heel turn, it would be really stupid from a business standpoint. WWE is doing fine right now, and Cena is a big reason for their success. Wasn't there just a thread on here recently that said 2010 was one of their highest grossing years ever? I mean, at the end of the day WWE is still just a business whose main goal is to make $$$.