At this point in his career Chris Jericho doesn't need to be WWE/World champion and is much better served using his star power to work with younger wrestlers like Dolph Ziggler, Wade Barrett, Cody Rhodes and Bryan Danielson but doesn't have to always lose as like we saw with Stone Cold Steve Austin and Bret Hart years ago putting someone over can be done without losing. Whether Chris Jericho is a babyface or a heel doesn't really matter as he can always work big feuds with the likes of John Cena, The Undertaker, Triple H, Randy Orton and CM Punk as well outside of the title picture and those are the sort of feuds that will draw money.