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In the mid-90’s after the steroid ‘scandal’ and negative press that came with it WWE made a conscious effort to appease the media naysayers by pushing small guys into the main-event as a way of saying ‘steroids isn’t a problem here anymore’. It some respects it worked. The media soon lost interest and WWE was able to operate as they pleased. In every other respect, though, it floundered DRASTICALLY, with Bret Hart and Shawn Michaels taking the company down to unthinkable lows. What made matters worse was that WCW was on the rise at the same time.

Fast forward to 2012 and WWE is in the same position. Instead of media scrutiny from Hogan testifying against McMahon and WWE in court, this time around the WWE has been up against it after the Benoit tragedies which raised questions over the wellness policy in the company and whether something needed to be done to make the business ‘safer’. As in the 90’s WWE made the move to drastically change its ethos, bringing in and pushing small guys such as CM Punk, Daniel Bryan, Kofi Kingston, Christian and others. Just like the first time around the media has lost interest in WWE and ‘steroids’ is no longer the buzzword when WWE is mentioned. However, also just like in the 90’s, business is suffering. Only this time there is no WCW to slap WWE out of its funk and create new marketable larger than life stars such as The Rock, Stone Cold, Kane and others – there is no competition other than themselves.

Thankfully WWE have their cash-cow in John Cena unlike Hogan who departed the company. However, there’s only so much one man can do. He is single-handedly holding the company together – with the stars of the Attitude Era virtually all gone, Cena is the one mega star left. Newcomers like Sheamus have stepped up and become big stars but the presence of ratings-killers like Daniel Bryan and CM Punk is still a massive hindrance.

Just like how WWE had The Rock and Stone Cold turn their business around they now have Dean Ambrose as a man who has all the ability to become a huge, huge deal. However, the company won’t be nearly as fruitful as they could be unless they kill off this ‘project: skinny midgets’ and go back to what actually works of pleasing the IWC 2% minority.
 

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First of all Ambrose isnt much bigger that Punk. Cena being at the top for so long is what started the downfall and made the product stale.
Most people dont realise that the execs and creative is what holds the wrestlers down and creates a boring problem. Give Punk the mic and free reign of what to say and you see what he can do. Make him a vanilla babyface and cut stupid kid friendly promos ala Cena and all of the sudden ppl think he sux. Blame Vince, blame creative and blame the them for the audience they are trying to apeal to. Dont blame the talent for being watered down and forced fed
 

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yes, piece by piece, they have devalued the wwe title, any time you have to use a beard to look somewhat tough, theirs a big problem, they should switch roles with r-truth and kofi
 

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You did call Punk and Bryan "ratings killers." Punk and Bryan are basically involved in a midcard title feud, since the WWE Championship is now secondary to the title of Being John Cena. Therefore, it's unlikely that they're even in a position to damage the company even in a worst case scenario sort of situation, which isn't true anyway. Basically, the Punk/Bryan feud is the WWE's attempt to throw a bone to the group of the audience who can't stand Cena.
 

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This is more an indictment on WWE and their current ethos rather than it is bashing the two guys specifically.
LMAO !!

REALLY ???

"Newcomers like Sheamus have stepped up and become big stars but the presence of ratings-killers like Daniel Bryan and CM Punk is still a massive hindrance"

" bringing in and pushing small guys such as CM Punk, Daniel Bryan, Kofi Kingston, Christian "

"Thankfully WWE have their cash-cow in John Cena unlike Hogan who departed the company. However, there’s only so much one man can do. He is single-handedly holding the company together – with the stars of the Attitude Era virtually all gone, Cena is the one mega star left"


Go find your boy Cena and give him a hand job and stop posting these fanboy threads
 

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Definitely. It's been their plan all a long since they were in the indies. Destroy the WWE from the inside and out, then go to TNA do the same so that the top US wrestling promotion is ROH.
 

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In the mid-90’s after the steroid ‘scandal’ and negative press that came with it WWE made a conscious effort to appease the media naysayers by pushing small guys into the main-event as a way of saying ‘steroids isn’t a problem here anymore’. It some respects it worked. The media soon lost interest and WWE was able to operate as they pleased. In every other respect, though, it floundered DRASTICALLY, with Bret Hart and Shawn Michaels taking the company down to unthinkable lows. What made matters worse was that WCW was on the rise at the same time.

Fast forward to 2012 and WWE is in the same position. Instead of media scrutiny from Hogan testifying against McMahon and WWE in court, this time around the WWE has been up against it after the Benoit tragedies which raised questions over the wellness policy in the company and whether something needed to be done to make the business ‘safer’. As in the 90’s WWE made the move to drastically change its ethos, bringing in and pushing small guys such as CM Punk, Daniel Bryan, Kofi Kingston, Christian and others. Just like the first time around the media has lost interest in WWE and ‘steroids’ is no longer the buzzword when WWE is mentioned. However, also just like in the 90’s, business is suffering. Only this time there is no WCW to slap WWE out of its funk and create new marketable larger than life stars such as The Rock, Stone Cold, Kane and others – there is no competition other than themselves.

Thankfully WWE have their cash-cow in John Cena unlike Hogan who departed the company. However, there’s only so much one man can do. He is single-handedly holding the company together – with the stars of the Attitude Era virtually all gone, Cena is the one mega star left. Newcomers like Sheamus have stepped up and become big stars but the presence of ratings-killers like Daniel Bryan and CM Punk is still a massive hindrance.

Just like how WWE had The Rock and Stone Cold turn their business around they now have Dean Ambrose as a man who has all the ability to become a huge, huge deal. However, the company won’t be nearly as fruitful as they could be unless they kill off this ‘project: skinny midgets’ and go back to what actually works of pleasing the IWC 2% minority.


Blame Cena...he has been in the Main Event of Wrestlemania for how many years ? He opens and closed Raw 95 % of the time.
Even without the belt he has been in the "main" fued with The Great One , John Laurinitis , Brock etc.
Stale John and creative have brought down t he product ..not two of the best in ring performers in the company, as well as one of the best mic workers...look at his previous mic work..not what they turned him into
 
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