As usual, WWE tried to push Vince's flavor of the month down our throats and when people weren't buying it they had to change their plans, but of course, they had no back-up plan to go with.
Reminds me of Sheamus...dude just showed up and won the WWE Championship. You know, like WTF? Wasn't quite as drastic for Swagger, but he did cash in his MITB the very first SmackDown after WM. He didn't have time to grow on people as a main-eventer. People weren't taking it seriously. Back to my point about Sheamus, when he first showed up and won, I was disgusted with him and refused to watch at first. Now that he's had time to actually develop his character and make a connection with fans, he's grown on me and I enjoy his matches.