Because there’s a money mark with seemingly unlimited amounts of money and has no shareholders to answer to, and with TKO being a public company they will not overpay someone like Edge as an example, who is over the hill at this point, already a WWE hall of famer, so Edge is being a smart businessman and taking the mark’s bag of money
Jade Cargill is an example of an up and coming talent with huge ambition which the money mark even admitted he offered her well above her asking price but Jade would rather be in the big leagues, as in the long run she will end up being much more famous and have bigger name value than if she stayed in a bush league promotion
I’m curious to see what will happen with MJF because you know the clown money mark will pay him way more than WWE will offer without a doubt