I have said it for a long long time now that Vince McMahon needs to put an end to the whole brand extension/seperate rosters thing and go back to having just one roster again which will allow him to trim the roster and get rid of those who basically bring nothing to the company like Mark Henry, Khali, Vladimir Kozlov, David Otunga, Hornswoggle, Tyler Reks, Rosa Mendes and The Bella Twins. That would then free up space for one roster to have ample tv time every week and if anyone didn't get tv time on Raw then they would on SmackDown.
The main problem that WWE have at the moment in establishing their younger talent is the lack of star power across both brands as on Raw there is John Cena, Triple H, Randy Orton and to an extent CM Punk seeing as he is a three time World champion and then over on SmackDown there is The Undertaker, Rey Mysterio, Edge, Kane and Big Show but those last two have spent more time as mid carders over the years. That means that the younger wrestler's are trying to establish themselves and get fully over by beating each other which does nothing for their star power because the people they are beating have no name value.
People like Stone Cold Steve Austin, The Rock and Triple H came through because of them going over people like Shawn Michaels, Bret Hart, Mick Foley, The Undertaker and Owen Hart who all had name value and then Kurt Angle, Chris Jericho and Chris Benoit came through by going over Stone Cold Steve Austin, The Rock and Triple H. That was followed by John Cena, Randy Orton and Batista all coming through on the back of going over the previous generation and that is how it works but now it is just younger wrestler's going over each other like John Morrison over Sheamus or Bryan Danielson over The Miz or Dolph Ziggler over Kofi Kingston and then when any of those younger wrestler's wrestle or feud with the bigger names they are losing.
What is needed is one roster with everyone having a specific role to start with i.e main eventer, mid carder, tag team wrestler, jobber, diva and then from there the work begins to improve and move up the card or cement their spot but for my mind there has to be one roster in order for this to work and for the younger wrestler's to look believable once they are on top rather than it looking like they had just been thrown in because the older wrestler's had left. I can assure anyone than Jack Swagger gains more from working with The Undertaker and Wade Barrett gains more from working with Rey Mysterio than being involved in a stable vs stable feud with The Nexus or The Miz gains more from working with John Cena than Jerry Lawler.