A few things they did wrong.
Having him win the title on nitro, when that should have main evented starrcade
Having him lose in a stupid manner. His first loss should have been a huge deal, in a ppv main event against a young guy they could really push, maybe booker t or steiner etc, just someone who would really benefit from it
When he lost, he should have been a guy who hardly ever loses, it's not hard, build it up, this guy has gone unbeaten for 6 months, a year, 18 months etc. When he does lose it's a huge deal and the guy who beats him gets a massive rub for it.
Having him win the title on nitro, when that should have main evented starrcade
Having him lose in a stupid manner. His first loss should have been a huge deal, in a ppv main event against a young guy they could really push, maybe booker t or steiner etc, just someone who would really benefit from it
When he lost, he should have been a guy who hardly ever loses, it's not hard, build it up, this guy has gone unbeaten for 6 months, a year, 18 months etc. When he does lose it's a huge deal and the guy who beats him gets a massive rub for it.