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In WCW, I firmly believe that Goldberg shouldn't have won the title until Starrcade '98. Despite the fact he didn't, it was still okay.
The problem came when they had him lose it 5 months later, with no revenge connected to that incident.
In WWF, the fact that Goldberg's appeal was the streak and/or destroying everybody. Add in the fact that 75% of his undefeated streak was him going over mid card/jobbers. WWF's roster was completely different than WCW's, as you just can't throw out dozens of talents to get squashed for the sake of getting a guy over (he was over enough) with nothing left to do outside of the original concept for a guy like Goldberg.
Had he not had an undefeated streak in WCW, his WWE run wouldn't be looked at as a failure. But, the streak set the bar too high and you're left deciding to go back in that direction or try something different, with the latter not reaching the set standard.
In other words, it wasn't much more WWE could or should have done with Goldberg that, compared to the streak, would make his WWE run less of a bust (although, I don't view it as a bust).
The problem came when they had him lose it 5 months later, with no revenge connected to that incident.
In WWF, the fact that Goldberg's appeal was the streak and/or destroying everybody. Add in the fact that 75% of his undefeated streak was him going over mid card/jobbers. WWF's roster was completely different than WCW's, as you just can't throw out dozens of talents to get squashed for the sake of getting a guy over (he was over enough) with nothing left to do outside of the original concept for a guy like Goldberg.
Had he not had an undefeated streak in WCW, his WWE run wouldn't be looked at as a failure. But, the streak set the bar too high and you're left deciding to go back in that direction or try something different, with the latter not reaching the set standard.
In other words, it wasn't much more WWE could or should have done with Goldberg that, compared to the streak, would make his WWE run less of a bust (although, I don't view it as a bust).