It's a powerhouse right now, just not at the absolute forefront of popular culture the way it has been in the past.
But, in a way, it's a victim of its own success, because people tune in Monday nights and say, "Ah, yes, it's that old wrestling show again." It's so ingrained, it's difficult for it to boast the sizzle of past time periods.
Your guess is as good as mine, I'd say at the rate they are going that within the next decade, because of the pg era wrestling will become more accepted in homes than it was before and as a result be a household name in the same way it was during the Hogan Era/Golden Era of the WWF/E. Their products will saturate American homes once again, and their superstars will be fixtures on the television. Technically because of population growth and inflation, they make more money now than ever and their bigger than ever. Still there aren't as many American homes watching per capita as there used to be.
Look at what the WWF was doing back around 1997-2001 when it became a powerhouse. At the start of this era, they were number 2 to WCW. Even when they got on top, they had stiff competition for ratings. WWE had to get creative in order to maintain position.
WWF was very 'of its time'. It tied in well with the grunge music scene and other popular movements at the time. Think DX's entrance music, (which sounds a lot like RATM), Undertaker's 'Rollin', Limp Bizkit etc. The visual effects were toned down, the arena looked much darker.
They also experimented more. Things like Brawl for All, having Ken Shamrock and acknowledging UFC, Hell in a Cell, TLC, getting Mike Tyson on.
They also had a very simple, common theme that tied into the youth scene, the idea of sticking it to the man. Vince McMahon vs Austin. DX doing whatever the hell he wanted, Undertaker stomping on whoever dared step into his yard.
WWE will return to being a powerhouse when it is able to recognise a cultural movement that it is able to exploit, or when it is able to create one behind the strength of one or a couple of their stars (Like Hogan and Austin).
By the way, i'm not saying WWE came up with all of these things. They stole a hell of a lot from ECW.
Probably never be as big culturally as it was in the past, but nothing really is. Our attention span as a nation keeps getting shorter and shorter it seems and there are more ways for things to be popular. Reality TV, Internet, Other cable shows, there is just a lot more varied competition for our attention right now than ever and it seems that trend is likely to continue.
WWE is doing just fine. They have a solid fan base and a huge revenue stream and have kept it up for over a decade after their supposed glory years. I would say they are a major power house in the entertainment industry.
Aim to the teeneragers/young people (from 16 to 25).
Aiming to the kids give you more money, but all the kids want to do the things that their older brothers do and like what they like because they believe it's cooler.
Old people think the things that young people like may be stupid, but they try to know about them because they want to stay in touch of what's cool and what's not, so that they don't feel like old whacks.
Also, it gives you more exposeure all around the world. Everybody knows who those Jonas brothers or Hannah Montana are, why? Because it's aimed for teenagers.
Products for kids are only watched by kids (even people who watch cartoons don't admit it so that they don't look like tools) and the parents who can't say no to them.
Producs for youngsters are known by everybody in the house.
I'd argue that WWE is more of a power house now, rather than 10 years ago because then there was still WCW fans who wouldn't watch WWE. Now as far as wrestling fans go, everyone is watching the WWE cos it's pretty much the only show in town.
wtf wwe is far more global than ever before they are known in just about every country and make a fucking killing overseas and as said they just fucking toured China, im pretty sure thats the definition of powerhouse
Thanks to everybody who took part. Awards will begin over the weekend. August's ranking next to their new one. Merry Christmas
Maximum score: 640pts.
1. (2)Asuka - 340pts.<WWE Women's Tag Team Champion>
2. (1)Becky Lynch - 309.5pts <Raw Women's Champion>
3.(4) Io Shirai - 292pts.
This "fan" mustve said some homophobic slurs and gay bashing shit either directly at Sami or Sami heard him same some offensive words cause Sami got up in this guys face at he was not holding back with his language
Hope Sami doesn't get punished for this but we know sometimes cause your...