I honestly have no idea. One of the main reasons it seemed to at least superficially make sense for Morrison to win the King of the Ring was so that he could be elevated as a babyface challenger to Miz's WWE Championship sometime this winter. Now, they could continue the Morrison/Sheamus feud but I'm not sure how you'd go about doing that in any way that doesn't make Morrison look like a sore loser (oh yeah, just bring Santino back into the mix, ugh). Now with Sheamus winning King of the Ring, Morrison's direction is in question. If they have him go over Sheamus once more to make it a 2-1 series in Morrison's favor, they could still conceivably run Morrison vs. Miz for the 'Rumble PPV with some proper build.
Either that, or the KOTR Raw was yet another dead end for another Morrison push, and he'll go back to his aborted feud with DiBiase from midsummer.