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Golden Era, New Generation Era, Attitude Era and Ruthless Aggression Era were all given by fans I'm pretty sure. So since the majority is referring to it as the "PG era" I guess that's what it'll be known as from now on.
 

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I know it sounds cheesy as all get out, but I honestly believe one of the frontrunners for this era to eventually be called is The Universe Era.

Yeah, the origins of that is the goofy, silly, cheesy "WWE Universe" euphemism for "WWE fans." But it actually makes sense. More than ever before, WWE is reaching out to, effectively, the entire world. WWE has offices in NYC, LA, Tokyo, London and other international locations. Certain wrestlers are either on the payroll (Great Khali) or are heavily featured (Sheamus, McIntyre, Barrett, the soon-to-debut Del Rio and others), in part, to reach out to the international market. More emphasis has been placed on African-American wrestlers coming up the ranks in recent years, and you can see more blacks in the average WWE audience than, I would venture to say, ever before. Rey Mysterio is a great icon for the Latin audience as well as drawing many children to the product. This era sees the once-controversial and "edgy" Cena tone things down to appeal to a wider audience, and be viewed as a wholly moralistic doer of good (you may want to puke when you realize this, but each Cena metamorphosis, from "wigger" climbing up the midcard ranks to superman holding the title to "The Marine" to what he is today has been done fairly gracefully by him, at least.

It also comments on WWE's reach to history: the reintroduction of the Hall of Fame Ceremony, I believe in, what, 2004? The massive emphasis on the company's history--nay, pro wrestling's history. Vince and others have made it a mission to collect as much archival footage of as much wrestling as possible, or so it would seem. WWE is making huge strides on the Internet as of late, having its wrestlers have Twitter accounts, interact with fans online, etceteras. The "PG" Era is also about branching out the company's lucrative endorsement deals, and most bluntly the cash cow that is advertising revenue.

It was during this era that WWE finally altered course from the Attitude Era-ish focus of appealing to older, jaded teenagers and adults and went after a market that needed to be targeted, the next generation of wrestling fans, kids. This in turn symbolizes a company departing from the entire Monday Night Wars/Attitude Era/Ruthless Aggression Eras and Moments in Wrestling. It's like WWE won the Cold War of pro wrestling and like the United States of America, neoconservatives and liberal intellectuals such as Francis Fukuyama posited an "end of history": this can be seen as a parallel for WWE's turning a new page, accepting its place in what was once a bipolar world between WWE/F and WCW (Cold War analogy, USA vs. USSR) and has in the past ten years become, in pro wrestling, a unipolar world.

WWE now heralds four different shows, six whole hours, of original programming a week. On NXT, Superstars and Smackdown we get "Raw Rebound" recaps of what is the de facto "A Show"; on Superstars and Smackdown we get recaps of the fledgling new show "NXT," which is intended to be a torch-bearer for the creation of new stars, a kind of sausage factory on live (or barely-taped earlier in the evening) television that people can watch and enjoy, take a part of.

Naturally, like any era of a country or pro wrestling promotion, one can look at the problematic elements and simmering deficiencies. The "Universe Era," if it is to be called that, would ipso facto carry with it the cheesiness that so many endlessly ridicule this era for, the forced manner in which personalities shoehorn that phraseology in as if to brainwash the fans at nearly every turn. This can point to character flaws of the regime itself, such as, perhaps, hubris and a potential unwillingness to give voice to those for whom the status quo is not good enough. If these coexisting positives and negatives stir debate, as with all eras--Golden, New Generation, Attitude, Ruthless Aggression, etceteras, etceteras--then, tant mieux
+rep for bothering to write an essay.
 

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This era isn't even 'PG' I've just done a whole 3 seconds of research and found the Royal Rumble 2010 DVD and it's a '15' certificate. So bang goes the theory that WWE is now 'PG'. 'The Nickelodeon era' sounds a lot better to me, but that's just my opinion.

That'll be the BBFC's decision to rate any wrestling as "violent". They know kids will end up watching it regardless so feel they gotta put an age limit there for some bizarro reason - Silvervision puts on forced warnings to "not try this at home" despite the DVDs being 15/18s. Crazy.


Every PPV since Royal Rumble 1999 has been rated at least 15 by the BBFC. Before that Silvervision only submitted PPVs/videos where there was blood. The tagged classics that hadn't been rated before had to be submitted and many got 15s while the ones that had been given PG in the past kept them age limits.

The whole things a croc and I hate censorship but I digress....



It will be referred to as the "PG" era. No one's gonna care how accurate that statement actually is. I don't even know why this is being discussed.
But this isn't the first time the WWF/WWFE/WWE has been either PG or has marketed its producted squarely at kids/families. Were you not around in the 80s or early/mid 90s?


That's not an MPAA rating. MPAA ratings are "G, PG, PG-13, R, NC-17 and X". That's probably a UK rating or something. Are you from UK? Anyway the Rumble DVD like all DVDs produced by WWE are PG

Yeah it's a BBFC rating. "Certification" as they call it is covered by legislation in Britain and Ireland since the 80s.



This era could be "The era that killed wrestling/brought down the WWE". I kid, I kid :p
Nah I dunno what it'll be called but for the minute "The NXT Generation/Era" seems to fit.
 

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Golden Era, New Generation Era, Attitude Era and Ruthless Aggression Era were all given by fans I'm pretty sure. So since the majority is referring to it as the "PG era" I guess that's what it'll be known as from now on.

No they weren't. The WWF ran promos for the "New Generation" era.

The "Attitude" thing was first mentioned in late 1996 early 1997 by Shawn Michaels on RAW - Sid had beat Shawn at SSeries in slightly dodgy circumstances and then there was a lot of outside interference and stuff on Monday Night RAW as well as Sid powerbombing Jose Lothario's son. WWF in 1997 started running promos for WWF Attitude - them "I know what you're thinking, I'm not a real athlete...." ones.



Maybe the internet wrestling fans called 2002-2008 ruthless agression...
 

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The Justice League Era with 3 Superman's known as Mysterio, Cena and Orton.
 

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Maybe it should be called "We can do whatever we want era" seing as it's pretty much the fans only option they can do whatever they want and they're still gunna be rollin in the cash.
 
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