Re: What or who killed WCW ?
Awful management which lead to awful decisions on who got pushed which lead to awful matches and angles which lead to an awful roster which lead to even more awful matches and angles which lead to the death of WCW.
1997, 1998 WCW was the most talented roster of all time. Jericho, Saturn, Malenko, Guerrero, Bret Hart, Benoit, Booker T, Steiner, Hall, Raven, Giant, and more made up JUST THE MID CARD. That doesn't count for all the talented cruiser weights, a solid tag team division, and an alright, albeit getting boring Main Event scene of Sting, DDP, Macho Man, Hogan, Nash, Goldberg, Savage, Flair, etc. etc.
The problem came that WCW spent money on stupid shit like traveling the whole fucking roster to places where only 25% of the roster was going to be used, lucrative luxuries for it's wrestlers, and a heck of a lot more advertising than was needed. Even when WCW was profitable in 1995, 1996, 1997, and 1998... WCW should have made A LOT more money than it did because Bischoff and Co. were awful, awful spenders. That spending continued through 2000 and only until late 2000- to it's death was WCW actually spending it's resources wisely.
The problem that gets mentioned here a lot too was the fact that WCW didn't create new stars. Goldberg, Sting, and DDP were the only stars WCW created in it's 15 years of existence.
Goldberg wasn't a sustainable character, he should have lost his streak to either Jericho or Benoit (Jericho preferably as the two had great chemistry in the ring and Jericho was more over than Benoit and had bigger star potential). Goldberg's streak was an angle that singlehandedly had the most potential of any angle in wrestling to put someone over. Ever. If Jericho pinned Goldberg clean, or even made him tap without interference, WCW's ratings would have skyrocketed. Everyone would have wanted to see who Jericho was. I guarantee you that. Instead they had Nash beat Goldberg with interference of a stun gun with a pilled up and drunk Hall, not putting anyone over.
Then I think to make sure Goldberg doesn't lose his luster it would have been awesome to just let Goldberg have a current Lesnar-type contract... Only making 30 or so appearances a year and fighting at the main PPVs. He would have remained a huge draw.