I think WWE should pull a WCW move and bring in Jeff Hardy and have him dump the nice, new, pretty TNA belt in a garbage can. That's how you bury competition. Of course, you don't have to bury competition is you just pretend they don't exist.
Call me old school, but I love debuts at the Royal Rumble especially when you don't know who it is. Outside of that I would say that seeing someone standing in the middle of the ring after a commercial break unannounced is cool. Very unpredictable, and radical.