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Emotion - A feud thats been built for months and months, the people involved hate each other, there's so much personal feelings involved, the only way to end the rivalry. This is the main issue with the HIAC PPV - matches get thrown in the cell with little build.
Brutality - The cell actually being used, not just a standard match with a couple of bumps against the wall, the competitors should want to destroy each other.
Brutality - The cell actually being used, not just a standard match with a couple of bumps against the wall, the competitors should want to destroy each other.