With CM Punk seemingly becoming a "top guy" if WWE doesn't screw it up, and the John Cena/The Rock feud about to really heat up, where does the company go after the biggest match since Hogan/Rock in Cena/Rock? Obviously, we don't know how things are going to be between Night of Champions and W.M. 28, but simply forgetting that for now, what can they do? Do the "unthinkable" and make John Cena a bad guy? Pull the trigger on CM Punk and make him THE guy in WWE? What are your opinions on the matter?