firstable no one gives a fuck about people complaining about the elite being pushed. If people dont watch wrestling for its quality but are more worried about backstage shit, then they can fuck off.Kenny isn't as well known to Western fans. And they want to attract as many people to their product as possible to start with. Using this idea, it'd even make more sense to put the title on Moxley before Kenny TBH.
So let Kenny feud with Moxley, who IS known more to Western fans and build up his profile for awhile and THEN have him win the title.
Also it gets around the potential complaints of The Elite "only pushing themselves."
Secondly you are overestimating how over Moxley is. The western wrestling fanbase , is just an hardcore fanbase. That's it only 2 millions people watch raw, the wrestling fanbase has diminished to a point where its incredible, most are lapsed fans. And omega is hell well known to the western hardcore fanbase. That's the reason why they were selling out arenas in the west with him. Because they are a draw among the western fanbase( which is at this point an hardcore fanbase)
I can understand the decision of giving Moxley the win but people acting like it needs to happen because he is some super popular dude is ridiculous. None of these guys except Y2j is a mainstream name. Period
Should Moxley win? Certainly
Is it because of his popularity? Fuck no, it's because they want omega to do the chase because he is phenomenal at it and it's an important part to establish him as the fave of the company. The same way njpw had him do the chase so when he became champ he gave that "best in the world aura"