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Discussion Starter #1
Back in the Attitude Era WWE’s roster was absolutely loaded from top to bottom, and thus, every division in the company mattered.

Main event-caliber wrestlers like Triple H and The Rock went after the Intercontinental Championship, big stars like The Undertaker and Kane teamed up to chase the tag team titles and winning the Hardcore Championship actually meant something.

Nowadays, however, that just isn’t the case.

Due to what I think is a combination of a much thinner roster and the effect of the Raw “supershow” format, the WWE’s mid-card is disintegrating, while its lower card has almost completely vanished.

I put a lot of the blame for this on the fact that Smackdown’s biggest stars appear on Raw every week, thus limiting the amount of TV time that Raw mid-carders are able to get.

Whatever the reason, though, it’s become pretty clear that the mid-card we once knew and loved no longer exists.

In the WWE, you’re either a main eventer, a borderline main eventer or you’re working at the lower end of the card as someone who’s there simply to make others look good.

A given episode of Raw focuses on the show’s big names—guys like John Cena, Brock Lesnar, CM Punk, Chris Jericho, etc. While there are other guys sprinkled in throughout the show, how much do we (or the creative team) really care about them?

Raw’s mid-card title is the United States Championship, and it’s supposed to be used to catapult up-and-coming stars to the next level. Instead, it sits on a comedy character like Santino Marella.

While Santino is over, he is, as noted, primarily a comedy character, and putting the US title on him prevents the WWE from ever really putting on a must-see feud for that belt.

It’s not just a problem with Raw’s mid-card belt, though. It’s the same with the entire mid-card, or lack thereof.

Kofi Kingston is one of the WWE’s most popular stars, but is used primarily as a jobber to the main event heels. Brodus Clay is supposed to be “feuding” with Dolph Ziggler and Jack Swagger, but they get three minutes of TV time every week. Zack Ryder is arguably the most over mid-card baby face in the company, but he’s been booked absolutely atrociously over the last four months.

There’s a theme going on here, and it’s that the WWE simply has no clue how to book anyone who isn’t in the main event or on the cusp of it.

Things are a little better on Smackdown because the blue brand generally doesn’t have to worry about Raw main eventers appearing on the show and taking up a ton of TV time.

But still, when you watch an episode of Smackdown, who does it center around?

Sheamus, Alberto Del Rio, Big Show, Mark Henry, Randy Orton, etc., or in other words, all of the show’s biggest stars.

This has become a huge problem for the WWE because both Raw and Smackdown focus far too much on the already established stars who are in main event level or World title feuds.

I get that the WWE wants to make these a priority because after all, these are the feuds where the most money lies.

However, just because most of the focus is on the company’s biggest feuds, that doesn’t mean that the WWE can ignore the mid-card and let it gradually fade away.

Yet that’s what seems to be happening.

Very few mid-card feuds matter, and it’s not because of the talent involved. It’s because of the booking.

A recent mid-card feud that really worked was the one between Ziggler and Ryder for the United States Championship, a rivalry that started in September 2011 and continued over the course of the next four months.

You wanna know why that feud worked so well? The answer is simple: Because the creative team actually put some effort into it.

This isn’t some overly complicated process that it takes a genius to figure out. If the WWE wants to have a viable mid-card, then the creative team has to work hard to make that happen.

And it’s damn sure not impossible.

Just look back to 2009 when Chris Jericho and Rey Mysterio, two of the WWE’s biggest stars, had a lengthy feud over the Intercontinental Championship, an awesome one at that.

It’s feud like that one that prove that the WWE has the power to make mid-card feuds matter.

It’s not about the ammo. It’s about loading the gun and pulling the trigger.
 

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This isn’t some overly complicated process that it takes a genius to figure out. If the WWE wants to have a viable mid-card, then the creative team has to work hard to make that happen.

It’s not about the ammo. It’s about loading the gun and pulling the trigger.

It seems like they've gotten into an increasingly bad position and instead of really fixing it, put it off and focus on other stuff.

They do have an amount of ammo and are adding to it alot lately with new guys and re-debuts, right now it's about loading up. Hopefully this year we will see them aim at a schedule to re-jig the card, the trigger being pulled when the lines are sighted. Looking at the next year or so this should be a big priority, even if we are to stay primarily focused on the top of the card, many of these guys aren't going to be around for much longer and when they go there has to be the structure in place to facilitate the next breed of guys to move into place.

Just generally anyway, there has to be more going on around the card and not just put all the work into the major guys/stories. Things do appear way out of balance but there's equally signs of a revival of life in there too. IF they don't get their act together soon though in the next year or so then things could get ugly further on the down the line.
 

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Discussion Starter #4
It seems like they've gotten into an increasingly bad position and instead of really fixing it, put it off and focus on other stuff.

They do have an amount of ammo and are adding to it alot lately with new guys and re-debuts, right now it's about loading up. Hopefully this year we will see them aim at a schedule to re-jig the card, the trigger being pulled when the lines are sighted. Looking at the next year or so this should be a big priority, even if we are to stay primarily focused on the top of the card, many of these guys aren't going to be around for much longer and when they go there has to be the structure in place to facilitate the next breed of guys to move into place.

Just generally anyway, there has to be more going on around the card and not just put all the work into the major guys/stories. Things do appear way out of balance but there's equally signs of a revival of life in there too. IF they don't get their act together soon though in the next year or so then things could get ugly further on the down the line.

I agree. (Y)
 

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They have plenty of guys on the roster right now to have a pretty solid mid-card. They just are too busy putting on Raw Super Shows to dedicate time to this. I don't really understand the point of the Super Show concept anyway. Are they trying to raise interest in SmackDown? Are they just trying to up Raw's ratings? Or are we finally seeing a slow end to the Brand Extension? It feels like they are screwing themselves in the future because without a solid mid-card there will be no one around to elevate to top status later on. They really need to figure out what they want to do.
 

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They think they can produce main event stars straight out of FCW so they end up bypassing the mid card, get squashed by Cena/Orton and never look credible when they drop down.
 

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They think they can produce main event stars straight out of FCW so they end up bypassing the mid card, get squashed by Cena/Orton and never look credible when they drop down.
GREAT point! They seem to have forgotten how to run the company in the manner that made them the largest wrestling organization on the planet.
 

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want some cheese to the whine?
 

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Bad and inconsistant booking

No creative storylines

Very minimal character development

No clear direction for anyone

These are your reasons the mid card is sufferring in the WWE.
 

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I know exactly what happened to the midcard. It dissapeared because WWE started to think like the IWC. The IWC mentallity is the one to blame for it.
Everytime a new talent arrives, the smarks start shouting "PUSH HIM, PUT HIM IN THE MAIN EVENT". Thats dumb, but wwe actually started listening to it and started pushing talents to the main event, hence the midcard dissapeared. As soon as a talent started performing good he was pushed to the main event. Examples are Ziggler, Sheamus, Del Rio, Miz, MVP, Kennedy etc etc. Hence the obvious lack of midcard.
 

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Bad and inconsistant booking

No creative sotrylines

Very minimal character development

No clear direction for anyone

These are your reasons the mid card is sufferring in the WWE.
Just about this if i'm honest because it's real true. Real truth that.

- No storylines
 

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I know exactly what happened to the midcard. It dissapeared because WWE started to think like the IWC. The IWC mentallity is the one to blame for it.
Everytime a new talent arrives, the smarks start shouting "PUSH HIM, PUT HIM IN THE MAIN EVENT". Thats dumb, but wwe actually started listening to it and started pushing talents to the main event, hence the midcard dissapeared. As soon as a talent started performing good he was pushed to the main event. Examples are Ziggler, Sheamus, Del Rio, Miz, MVP, Kennedy etc etc. Hence the obvious lack of midcard.
This is pretty true. Whether it is due to the IWC or not, IDK. But they push these guys to the moon and then on to the next one and then once their push is over they are left in purgatory with nothing to do and aren't getting over. You end up with guys like Jack Swagger that get a run with a world belt and then sink like a rock to the bottom of the card. If you are gonna give a guy a run with the belt then you better have future plans for him to be around the main event scene for a while.
 
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