With them advertising Cena coming back at Hell in a Cell, and with RVD earlier in the year (and Jeff Hardy a few years back) I often wonder whether we'll have a 'surprise' return ever again? Even Brock coming back was 'leaked' on Twitter.
I happen to think it's much more effective as a 'moment' when that music unexpectedly kicks in and the crows pops like mad (a bit like Cena returning at the Royal Rumble that time, or when Foley reappeared in the mid-2000s).
Does anyone think that it's more down to ensuring that buy-rates will be higher if they know a favourite is returning? Or perhaps to preempt any leaks? Or just doing things a different way?
I happen to think it's much more effective as a 'moment' when that music unexpectedly kicks in and the crows pops like mad (a bit like Cena returning at the Royal Rumble that time, or when Foley reappeared in the mid-2000s).
Does anyone think that it's more down to ensuring that buy-rates will be higher if they know a favourite is returning? Or perhaps to preempt any leaks? Or just doing things a different way?