I was thinking the same thing at first. They've hit 100,000 youtube views today & this is the 'thank you', but it's also a tremendous piece of promotion for a forward-looking company with a very successful first year under its belt.
The guys running PCW aren't indie fans & while they're happy to cater to that niche (Davey last month, Tozawa returns next year), they're aiming 'higher' by bringing in the likes of John Morrison, Chris Masters, Eugene & Angelina Love.