With the recent restructuring and financial woes going on in TNA, Bob Carter was worried about the future of the company in which he had invested so much money. The people his daughter Dixie had brought into the company weren't putting more people in seats, they weren't upping the ratings, they weren't advancing the product, but most of all, they weren't making Bob Carter any money.
Unbeknownst to anyone in Nashville, Bob Carter held a meeting to discuss the state of TNA. Talk of selling the company to Viacom was brought up along with if they should pull the plug on the entire thing. An upstart worker from the finance department had asked his superior, Chief Financial Officer Robert K. Simmons, if he would be able to sit in on the meeting with him, his name was Jason Donovan. He took the opportunity to propose to Bob Carter a series of changes that could put TNA back on track and in a better position to grow than they have been in the past four years. Those in the meeting like what he is saying, so Bob Carter takes the young man aside and speaks with him further about the issue.
Jason was an avid wrestling fan, coupled with his great intellect, having gotten his doctorate degree at the age of 20 and spending the next five years traveling the globe, and whenever possible, viewing the wrestling that presented itself there, before finally returning to the states and taking up a job offer from Panda Energy that had been on the table since he was 18. He was an upfront man who rarely held his tongue when he had something to say. His years of traveling abroad put him in many situations where his life was threatened and danger seemed to be around every corner, at times having only his wits against the barrel of a gun. These life events molded him and made him what he is today. On the day of the meeting, he had been with the company all of a year.
The two men planned and plotted for much of the month of September, with TNA’s biggest pay-per-view of the year drawing close, they needed things to happen fast. A number of people were contacted and immediately brought in to negotiate contracts, with many of them leaving the meetings with newly signed TNA contracts, thanks in great part to the negotiating skills of Donovan. One of the major issues that came up with Donovan’s plan was something that Bob Carter had his hesitations about.
Jason Donovan: To make this all work…I’m going to need to take over the company. You’re going to have to make me President.
Bob Carter: I thought as much. The amount of things you want done would call for nothing less than that.
Jason Donovan: So I guess I've got the position?
Bob Carter: Dixie’s not going to be happy, but yes, you've got the position. There’s no other way around it.
Jason Donovan: Thank you sir. Remember though, she can’t let anyone else know about this. She has to continue as if she is running things until I arrive.
Bob Carter: I know...What I want you to remember is that if this plan of yours doesn't work, my daughter is going to be the only one out of the job.
Jason Donovan:…Yes sir.
Dixie Carter was notified and told to continue as if it was business as usual. All of the newly signed wrestlers were forced to remain silent until the new President was announced, though with the contracts of Mickie James and Mr. Anderson coming near, and AJ Style's contract on extension, Donovan wanted to wrap those loose ends before they untangled his plans. Within the week, Donovan had secured contracts of the three wrestlers and bound them to silence along with the rest. Everything was turning out perfectly. With the day on his debut drawing near, all Jason Donovan had to do now was wait.