Is that they keep doing the Cena formula for every major face. You know, have them constantly win matches and never give up. I know you're thinking "Why would anyone cheer for a loser?", well sometimes it's better to cheer for an underdog. And in wrestling, it's no different.
Sheamus shouldn't be booked like Cena. When he passed out to the LeBell Lock, I thought that was good but I don't see why they couldn't have Bryan start working on the arm viciously and then have Sheamus start tapping out like he was in agony. He's not a superhero, he's a human being. The passout finish did work, probably better but for future references, I don't see why a face can't tap out. What's the point in heels having submission finishers? I can't see Punk tapping to Bryan. I can't see Del Rio putting the armbar on Sheamus and Sheamus tapping out. The same goes for Orton and Cena.
I just want a little resiliency, thats all. Even the best fighters in the world tap out. It's called common sense. You win some, you lose some. They won't lose any of their fans for losing a match clean. If anything, it would make them cheer them on more. #logic