For the past few months people have been complaining about Sheamus title reign saying it's boring and that he's the second coming of John Cena. The real issue with him and the title is that he's not in any real danger or faces a threat that's greater than him. Having him feud with a jobber like Ziggler, or hack like Del Rio doesn't give us any sense of him in danger of him losing his title. They should pair him with someone more dominant than himself (Big Show, Ryback, Henry), or a heel more vicious or barbaric (Randy Orton). Seeing him cut a promo saying he can't wait to beat Ziggler/Del Rio doesn't sell a feud or makes you want to watch the match knowing full well it's going to be predictable.