I posted what is below in a reply to another thread, "The Missing Ingredient is Intensity". For whatever reason that thread disappeared quite quickly (probably because people are too busy posting 'Save us Dean Ambrose'). Anyway, I thought it'd be interesting to focus on what I call (with no offence) the feminisation of heels in the WWE today. Take a look.
Discuss.Intensity is definitely an ingredient missing from the WWE, but there's also another ingredient that's been added that shouldn't be there: dare I say it, the feminisation of the WWE (and television and media in general, but that's a whole other subject).
Looks at the heels of today's WWE beside Brock Lesnar, who was booked well until his loss at Extreme Rules (which, I don't care how many times people say he looked strong during the match, was still the wrong decision). Dolph Ziggler, Cody Rhodes, Jack Swagger. Look at the most popular faces. Santino Marella, Zack Ryder, John Cena. They all come to the ring with a smile on their face, colourful, as if it's just another day in the office. This is supposed to be an environment where you fighting to win every single time you come to the ring. It's a competitive industry. Yet we have many a superstar coming to the ring and performing with a firm awareness that their whole world, which they try to present to the audience as "real", is an illusion. How are the audience meant to invest in characters, in a product that is supposedly "competitive" and "rough" when the characters look more and more feminine and there is not much suspension of disbelief?