Are Eddie Guerrero's widow and a laptop computer. Half of the roster consists of heels that, for some reason or another, nobody cares about. "King Sheamus" has went from 2 time champ with a monster heel push to doing nothing at PPVs and losing repeatedly to Morrison. Drew McIntyre's face switch isn't paying off. A former World Champ and Money In The Bank winner who beat Randy Orton clean at a PPV, Jack Swagger, is now jobbing on Superstars.
I keep hearing that part of the reason that WWE brings in new wrestlers as default heels is that it is easier for a wrestler to get over as a heel. Its too bad that creative forgot to tell the Royal Rumble winner.