One of their genius's apparently realized that a great new thing would be for people to no longer try to win the title, but rather try to steal it. What drama this brings...Seeing guys steal the title back and forth and have 2 grown men play tug of war with a glorified trophy...yes this truly is the new direction of WWE. I still dont get why WWE passed on me to be a writer. Instead of men stealing titles I wanted abductions of children, semi-involuntary implied sex scenes, and the fake firing of Cena and his return as the lucha libra "La Puss". But no they wanna go with grown men tug of war and pointless im gonna take the belt nonsense.