Source: Wrestling Observer Newsletter
NBC Universal announced that Smackdown will be trying out a picture-in-picture approach during the commercials for Smackdown. This has been tried before with other sports and wrestling in the past. The idea in theory is that people won’t speed through commercials on DVR or change channels. During the commercial periods on Smackdown, the sound will be of the commercial but there will be a part of the picture showing the action going on in the arena. This is expected to debut in late May or early June. They are also planning this for the 2018 Olympics. They did this on a couple of Smackdown shows in 2016 and it was successful in that ratings during the commercial breaks were 13 percent higher and led to a two percent overall increase in ratings of those episodes. They said that test marketing showed that the ads were 42 percent more memorable than under normal circumstances as people continued to watch more closely. This is already regularly done with auto races.