These guys are not idiots.
You do not run a multi-million dollar company with four different shows, merchandise sales through the roof, licensing deals with games companies ect ect if you are a bunch of idiots.
These are clever, clever people.
Great, now that is out of the way.
Do you guys HONESTLY think that the WWE does not know about the IWC hating on Cena, PG, Orton, Rey, Creative situation?
Also the Bryan, CM Punk, Del Rio and most other Heel love the IWC seems to gush over?
I believe the marketing geniuses of the WWE have taken the following route AFTER the death of kayfabe. We all know that wrestling matches' endings are pre-determined (I refuse to call it fake - you don't get many injuries in theater) - therefore it is VERY hard to get a reaction from anybody over 16 who is internet savvy and know that the guys are only play-fighting.
What do you do? Make everybody a tweener of sorts. You can see it even in last night's RAW.
Cena is the "good guy" who the kids love - they don't get that he sometimes acts like an extreme asshole with the content of his promos and actions and they cheer for him. He gets a reaction, sells merch to them = GREAT!
The IWC (not all) hate Cena as they see him as Super Cena, beating and burying all of their favorites - on top of that he is a robot who acts only one way and spouts of terrible lines. He gets a reaction from them (loud boo's), the IWC buys the merch of HIS COMPETITOR = Great
Just like the kids see CM Punk / Chris Jericho / Wade as baddies - because they do not understand in their promo's they are saying true things about the Cena / Orton characters. They just see them act bad - therefore they give a reaction (boo's) = Great
These guys again are IWC darlings, good on the mic, opponents to Cena and even gets some cheers from males over 16 + sell merch to them = GREAT
WWE knows kayfabe is dead, and they are gearing all their top characters to walk a tight rope in order to get the best reaction from everybody in the crowd - even if it is cheer / boo - it is still a reaction that leads to sales of some sort - there is nothing like bad press. The concept of heels / faces have been thrown out the window - we can almost start referring to wrestlers by Under 16 and Over 16 pandering
The funny thing is, that most of the IWC, myself included has fallen for this hook, line and sinker
Just look at the title of this thread - I bet most clicked here to see some Cena, WWE, Creative bashing - it is easy to manipulate people like that.
Just some food for thought for all those guys thinking they are hurting Cena, Creative ect by giving them terrible reactions.
The worst reaction is complete quiet - just ask Ted jnr.