One of WCW's biggest feuds of 1992 was Rick Rude VS Ricky Steamboat. Rude was reigning WCW United States Heavyweight Champion, Steamboat was a hot challenger at the time, and the feud's climax was the 30 Minute Iron Man Match at Beach Blast with Steamboat winning in the end.
However, it was decided that the match was to be non-title, which meant that regardless of the outcome, Rick Rude was to remain US Champion at the conclusion of the feud. What harm would it have done to have Ricky "The Dragon" Steamboat as WCW United States Heavyweight Champion for a 4th time then? He's been NWA US Champion 3 times before. He would have a 4th reign in 1994. Rude would continue to be US Champion for another 5-6 months before vacating the title due to injury, thus not being defeated for the title.
Should Ricky Steamboat have won the US Title in the Iron Man match with Rick Rude? Why didn't they make the match for the title?