That's because the leading to the PPV sucked. As long as TK doesn't get that "just matches" is not the way, his problems will never be solved. Pro Wrestling is Story + Matches. The stories his company told were not compelling. That's why wrestling can be the greatest thing when you tell an amazing story where the build up is great and you cannot wait to see the clash happen. That's how you put butts in the seats or eyes on the product. I have seen many matches that were not workrate marvels but they were so well build and hyped that the wrestlers would do one move and the people thought it was the greatest thing. Like Andre vs Hogan. The most memorable titanic match up of all time. And it was mainly Andre giving Hogan bear hugs and power slams. But nobody thought it was boring cause they were so invested in these characters, in the story it was telling.
Imagine if the good work rate you had at Rebellion had been backed by great stories, it would have been phenomenal. That's why I wish Tony would just go all out and offer someone like Paul Heyman a guarden of green, spare no expenses, pay him and bring him in to book for AEW. He knows how to create stories and generating heat. Imagine what he could do with MJF. AEW has the production and the horses and the money, all that's left is good storytelling.