So if I wear a Corre shirt i'll look like Ezekiel Jackson? If I wear a trenchcoat I'll turn into the deadman?Because it's a shirt with DAMN good posterboys in Jackson and Gabriel. If THEY look good wearing it, maybe you will too.
Of course, they'd look good wearing anything. Zeke's a musclebound dude, and Justin was caled the "posterboy" in South Africa for good reason.
Or because people want to look like Zeke or Gabriel and think the shirt will help with that. Clothes models are always attractive for a reason.