http://pwtorch.com/artman2/publish/WWE_News_3/article_54156.shtmlPWInsider said:The 10/10 Raw rating was very telling as a lot of fans were interested in how WWE would progress the "walk out" storyline and they left in droves when they saw what WWE had planned. Hour one did a 3.49 rating with 5,375,000 viewers while hour two did a 3.02 with 4,667,000 viewers. The message fans sent are pretty clear.
WWE screwed up, simple as that. Next week's going to be a big fall in ratings and viewership for them.PWTorch said:WWE Raw on Monday, October 10 scored a 3.25 rating, up two-tenths of a ratings point compared to last week and the highest rating since August 15 - the night after Summerslam. It shows strong interest in the fall-out from last week's "walk-out" angle.
The other big story was a 13 percent decline in second hour viewership compared to the first hour, which is the largest hour-to-hour decline of the past four years.
Overall, Raw averaged 5.02 million viewers, the most since Aug. 15. The first hour averaged 5.38 million viewers, which was the most since May 23 (19 weeks). The second hour then dropped to an average of 4.67 million viewers, indicating viewers lost interest in the show as it went on.
On cable TV Monday night, Raw ranked #2 overall and in key male demos behind ESPN's Monday Night Football, which averaged 16 million viewers. Raw also showed growth among adult females, as the f18-34 and f18-49 demos were up 15-20 percent compared to last week.
Among adult male viewers, Raw scored its highest rating since Aug. 15. Among males 12-34, Raw scored its highest rating since July. Among teen males 12-17 - a group that has checked out of Raw as of late - Raw scored its highest rating in the demo since June.
Caldwell's Analysis: It was the perfect storm for one of the largest drops in viewership I have on record: (a) More-than-usual interest in Raw during football season to draw in a large audience at the beginning, (b) a weak and illogical pay-off to the angle, and (c) a terrible show the rest of the way to send the audience away. People simply tuned out in droves after the first hour, which should send a message to WWE on where they are with this show creatively. But, WWE and USA Network's takeaway will likely be the highest fall season 2011 rating, highest demos since the summer, and a strong first hour audience, which means WWE will try to re-create more "what will happen next?" type angles rather than looking at the second hour audience to see there are major issues that need to be addressed with the product.