With all this talk of Cena going heel we have to look at his replacement The Viper Randy Orton. Randy Orton cannot be the top face of this company with his CRAZY MAD MAN gimmick. It is not marketable. It will seem odd for Orton to act that way in commercials, TV Shows, and interviews. It will be crazy to have him host an awards show. No doubt Orton will be successful, but this gimmick won't bring in a top company face.