He's right. False finishes are as common as super kicks now and its destroyed their credibility. The HBK Undertaker matches had fantastic false finishes that were shocking because they werent done week in week out, but not now, not anymore. And the fight forever chant is stupid and cringey as hell.
Also, didn't the greatest wrestling match ever in the history of the universe have signature move spamming false finishes? Stupid chants are stupid chants, you can't control what the crowd is going to say, but whipping them into a frenzy is in fact... the job.
While I can enjoy spotfests I can't say I completely disagree with Orton here, a little selling can go a long way and matches should be built more towards trying to hit your finisher instead of hitting it 1000 times and it doesn't work. You can still have a fast paced match and still do these things. (Hell that's why the Okada/Omega matches are held in such high regard, they're high energy but there's still a lot of in ring psychology and building towards the finishers)
Orton is absolutely right, and to be honest, I'm starting to come around on the idea of Randy Orton going to NXT as its top heel. There's no way to make Orton fresh on Raw and SmackDown. In NXT he'd be an absolute beast. Triple H can let him cut his own promos, and he doesn't need to break kayfabe. He can talk about experience, skill and wrestling smarter.
There needs to be more cycling between the shows. Ricochet is done on Raw. Cedric Alexander is done on Raw. The War Raiders would be better on NXT. Move Lucha House Party, with a better name and let them feud with El Legado del Fantasma. You can pay everyone the same amount of money.