How well you tell the story of the match.
You basically got it right here. Take Christian/Rhodes Smackdown match from last week and how Christian sold the arm injury throughout the match and his injury played a role in him not being able to apply a move he was able to defeat Rhodes with in the past and win the title. Rhodes took advantage of Christian's injury and won the match. That's basic but good psychology.does it mean how you target your wrestler and how everything you do makes sense, or how you interact with the crowd