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PG, TV-14... why not both?

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I know I know, every internet fanboy wants Attitude back, or a TV-14 product, but WWE seems to want to stick to PG. There are great arguments on why each rating is better business wise, and better product wise. My thought is, why not have them both?

WWE has two shows, Raw and Smackdown. Why not make one show, a bit more edgy, whereas, the other one, more family friendly. That way, we'd get the best of both worlds. Make Smackdown the more family orientated show, and make Raw the edgy show?
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Wouldn't make sense really. The amount of brand crossovers they do now would not be possible. Better to have the entire product geared towards a common demographic.
This, it'd be fucking impossible to market.
"Tune in on monday night where Randy Orton takes on John Cena in a barbed wire cage match, then tune in this coming friday for Hornswoggle's birthday party!"

Or what if John Cena is doing a curse-filled rap on monday, and then goes to Smackdown on friday and is this totally different dude all of a sudden?
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