This, it'd be fucking impossible to market.Wouldn't make sense really. The amount of brand crossovers they do now would not be possible. Better to have the entire product geared towards a common demographic.
"Tune in on monday night where Randy Orton takes on John Cena in a barbed wire cage match, then tune in this coming friday for Hornswoggle's birthday party!"
Or what if John Cena is doing a curse-filled rap on monday, and then goes to Smackdown on friday and is this totally different dude all of a sudden?