It's good to see Impact get more viewers... I might be wrong, but I recall a couple of weeks ago (about 2 months), they had around 1.2K viewers on twitch and tonight, as of right now, they have 2.6K. Hard work pays off!
Publicity pays off. So long as Impact is in the headlines; whether good or bad news, it increases awareness and more people are likely to tune in. That's the best thing Impact can do right now is stay relevant and for the past few weeks they've been the most talked about wrestling company. The trouble they always seem to have is keeping up momentum after a big show or incident, so the viewership ebbs and flows.
I don't mind a little Dreamer every now and then to help get new talent over, but there is no need for him to be involved with Moose. Moose needs to squash and destroy Tommy if Impact goes that route. Then let a new talent make the save.