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This is not a catch phrase it is mearly a wordWe've all heard them ad-nauseum for months and years on end.
Some little phrase or cliche becomes popular, and is repeated over and over.
Two that immediately come to mind:
* "Frankly" - VM, I think, started this long ago, and it caught on in a big way. First with his kids, then everyone else. Everyone from the GM to announcers to the lowliest wrestler on the card often preface a statement with "Frankly".
* "Episodic" - I believe this is one of the few times in history that this word has been used. A snazzy way to describe a TV series in one word, its been repeated 100's of times, to remind us weekly how long WWE has been on the air.
One more
* "Best pure striker in the business" - All the announcers have never ceased to tire of reminding us, in every match, that the Undertaker is "arguably, the best pure striker in the business".