^Yep, this is the point he started to turn into a fan, he was against Bryan since his debut on NXT, so it was hard to suddenly turn him into a supporter. Booker used to be a fan and they've now switched places, which was an awkward transition.
Imo, they needed to get Bryan over with his cowardly ways as a heel so having heel Cole really helped that, him being a heel and still deploring the actions of a heel. I was saying for months that the fans wanted to cheer for Bryan, they couldn't put over how smart he was in escaping the likes of Show/Henry all the time.
This is what Cole would have been doing, instead they had him carry on being against him for a while to really put over his cowardly nature and also the way he was treating AJ didn't deserve to have any announcer behind him. In that promo mentioned above on SD, AJ went against Cole, since then he has started to turn for Bryan and is now basically on his side.