Randy Orton and Edge have been crushing it on promo's lately. I'm pretty sure WWE has given them creative control on their promos, and they are outstanding. That being said, in a need for star power, i gotta think Randy Orton should be a top focal point for the company.
However, trying to get over 2 new champs, Braun & Drew, whom probably should have won the belt a year or two ago... are now kinda being forced to be put in those spots. They need Bray Wyatt to be outstanding right now too.