Slower introductions & subsequent squash matches
Brodus Clay started it with two month hype of a new generic monster, only to then swerve us with a fun character. He's built up a nice 4 month undeated streak and gotten over. Shame they've put him with Hornswoggle.
Tensai is being booked that way too. He's had the luxury of a rare pinfall victory over SuperCena. Now Ryback, Damien Sandow and Antonio Cesaro are getting in on the act. Even Young and O' Neil seem to be getting the same treatment. Much better than how they've been introducing people since the mid 2000's.
Damien Sandow - Intellectual guy against pop culture and social networking.
Lord Tensai - Japanese legend.
Brodus Clay - Camp, tracksuit wearing funk loving fun guy.
Antonio Cesaro - European wrestling master/Rugby player.
Ryback - 'Terminator'
In addition to this, Dean Ambrose and Levi Wyatt have developed interesting character in FCW which could be coming soon.
Not for everybody, but I enjoy it much more than clean shaven, generic 6'4 dude in black pants.
Abraham Washington's agency faction is reminiscent of faction of the 80's and early 90's, yet realistic enough for a modern audience. He has signed Primo and Epico; Mark Henry and Drew McIntyre could sign next.
Growing tag team division
We have: Kingston and Truth, Swagger and Ziggler, Epico and Primo, O' Neil and Young, The Usos, Kidd and Gabriel (when he returns), and Reks and Hawkins (assuming they ain't fired).
Turning 45, Kane is very slow and boring in the ring. But he's much more cooler and intimidating with that predator mask and attire.
Bad-ass evil boss
Yeah, it's been done to the death. But Laurinaitis turn from played-for-laughs figurehead to evil boss this monday has lots of potential. Teddy Long has been the babyface boss of smackdown for most of time since 2004. Bischoff was evil but a weasel character, and he left in 2005. Vickie was so annoying it was brilliant laughably. With the exception of Regal, who only ruled Raw, this is the first time we've had a credible heel figurehead in years.
Depth to fueds
Jericho vs. Punk is very personal. It has moved from a war of who is 'best in the world' to Y2J attempting to turn Punk to the darkside of alcohol abuse and getting family involved. Lesnar/Cena was very heated, with the reasoning of Cena taking Lesnar's spot only because Brock quit. Hardway blood has made it ultra intense. Bryan/AJ's relationship has been intergrated into his feud with Sheamus. Cowboy Bob and Paul Bearer had cameos in the Kane/Orton feud; Cody Rhodes/Big Show was about who could embarrass the other the most. Much more interesting than simply 'I want your title'.