Lame and generic names

Once a wrestler is signed by the WWE, they go to FCW, and are given a name each. I'm not talking about names like Carlito, Matt Hardy, Essa Rios, Randy Orton, K-Kwik, Hunico, etc, I'm talking about lame and generic names like Kassius Ohno, Damien Sandow, Dean Ambrose, Seth Rollins, Antonio Cessaro, and the list goes on. In fact, the names are not even marketable, just by the sound of them. The worst is the names stick to them once they are called up to the main roster. Seriously, Damien Sandow? Sounds like a jobber's name (Ryback's food). Dean Ambrose? Sounds like the one who wear pink trunks jobbing to Heath Slater. Thank God they stick the name CM Punk. I wonder what name he'd be given if they don't agree with the name CM Punk.