In the span of a week Kevin Owens went from heel to snarky and anti authority babyface.
He goes from roasting to Dolph Ziggler to roasting Shane McMahon, yelling into the camera about how no one wants to see Shane McMahon on TV so much. About how he hoards TV time over guys like Buddy, Apollo, Asuka, Kairi, etc.
And the audience cheered because it's the truth. And not only that, he stuns Shane McMahon to end the show and escaping into the crowd. Again, in the span of the week he turns himself into a hot commodity.
Now to come back to earth, we saw Miz go up against Shane. How's Miz doing right now. And this doesn't mean anything will change. But for Kevin Owens himself, he's elevated himself instantly in 1 week.